EFG International Becomes Presenting Sponsor of BACARDI® Sailing Week
November 30, 2010 (Miami, Fla.) – EFG International, a leading international private bank, and STUDIOMILANO, the promoter of BACARDI® Sailing Week events, have signed a two-year agreement that brings EFG on board as the new Presenting Sponsor of both BACARDI Miami Sailing Week (March 7-12, 2011) and BACARDI Newport Sailing Week (June, 23-26 2011).
EFG has an extensive range of sports-related sponsorships and supports other regattas and sailing campaigns/classes in Europe, Asia and the Americas. Earlier this year, EFG joined forces with the Viper 640 Class Association to create the EFG Bank Pan-American Championships, which begin with BACARDI Miami Sailing Week.
“Earlier this year we got involved with the Vipers and with BACARDI Miami Sailing Week, and it has been an extremely positive experience all round,” said Keith Gapp, head of Strategic Marketing & Communication at EFG. “It is an honor to be joining with Bacardi U.S.A., Inc., given its sailing heritage, notably in the form of the 84-year-old BACARDI Cup.”
“We are happy to welcome EFG as the Presenting Sponsor of our events, which will be known collectively as the BACARDI Miami/Newport Sailing Weeks Presented by EFG Bank,” said Gabriele Pedone, President of STUDIOMILANO and event chair for both regattas. “EFG is a recognized leader in sports marketing, and it’s exciting to be deepening the existing partnership in Miami and working together to establish a new event in Newport, Rhode Island, where we will have our inaugural event this coming June.”
Gapp added, “The global nature of sailing perfectly complements EFG, which has an international outlook and serves clients worldwide. Sailing is an important part of our brand-building efforts, but it also enables us to build business relationships and support the sailing community.”
About EFG International
EFG International is a global private banking group offering private banking and asset management services, headquartered in Zurich. EFG International's group of private banking businesses currently operates in over 50 locations in 30 countries, with circa 2,400 employees. EFG International's registered shares (EFGN) are listed on the SIX Swiss Exchange. EFG International is a member of EFG Group. efginternational.com
About Bacardi Sailing Week
BACARDI Miami/Newport Sailing Weeks are multi-day events that gather the national and international sailing community together in a fun-filled week of competition, awards ceremonies, parties, and cultural exhibits. The historic BACARDI Cup, in its 84th running, and its Star fleet will be part of BACARDI Miami Sailing Week. In 2011, the Viper 640, Melges 20, Melges 24 and, J/24 and J/80 classes will also be competing in both events. BACARDI Sailing Week is a STUDIOMILANO project. For more information visit MiamiSailingWeek.com, NewportSailingWeek, and studiomilano.com.
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